Nita                                 Martin             

          

Analytics

Strong strategic marketing is only as good as its planning and its results.  

I am extremely results-oriented and all creative work is done in close association with marketing, market research, list management
and other departments in large organizations. Within small organizations, I have enough background and experience to take on 
these aspects of marketing myself. This dual skill set has frequently meant that I have held both senior creative and senior marketing positions within the same company. 

Among the most precious in my arsenal of results-oriented tools are:

  • ROI Strategies
  • Marketing Testing (including creative and offer) 
  • List Segmentation and Augmentation
  • Matrix Marketing
  • Surveys (subjective)
  • Stream Testing (objective)