Overview: A total-channel direct response, traditional marketing and loyalty marketing professional with superior skills, as well as a deep understanding of the entire marketing response process, from product to test to analysis, from purchase motivation to concept. Articulate and informed with a fully integrated creative/marketing viewpoint and experience.
Creative director and senior copywriter for print, TV, mail, radio, web and alternative vehicles as well as PR and social media. Creative management experience at director and V.P. level in copy and integrated copy/design environments, as well as senior marketing positions with key corporate responsibility for “voice”, branding and synergy. Exceptionally versed in positioning, as well as targeting strategies such as list segmentation and the application of motivation and history to creative strategy. Heavily experienced in continuity/loyalty marketing.
Energetic and results-oriented, with a respect for the classic tenets of marketing communications, but also a healthy belief in, and an impressive record of, creative innovation. A communications nuance specialist with a knack for strategically approaching voice and positioning, and building a successful communications model around those strategies, including evocative and strong personal benefits-driven copy and design.
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