Nita                                 Martin             

          

Professional. Experienced. Creative. And I drink a lot of coffee. 

Overview:  A total-channel direct response, traditional marketing and loyalty marketing professional with superior skills, as well as a deep understanding of the entire marketing response process, from product to test to analysis, from purchase motivation to concept. Articulate and informed with a fully integrated creative/marketing viewpoint and experience. 

 

Creative director and senior copywriter for print, TV, mail, radio, web and alternative vehicles as well as PR and social media. Creative management experience at director and V.P. level in copy and integrated copy/design environments, as well as senior marketing positions with key corporate responsibility for “voice”, branding and synergy. Exceptionally versed in positioning, as well as targeting strategies such as list segmentation and the application of motivation and history to creative strategy. Heavily experienced in continuity/loyalty marketing.


Energetic and results-oriented, with a respect for the classic tenets of marketing communications, but also a healthy belief in, and an impressive record of, creative innovation. A communications nuance specialist with a knack for strategically approaching voice and positioning, and building a successful communications model around those strategies, including evocative and strong personal benefits-driven copy and design. 

Results:

  • Made the first sales increases in 10 years for a stagnant Doubleday Book Club.
  • Brought Coldwater Creek dramatic catalog sales increases – the first in six years.
  • Successfully redefined Frontgate’s “brand voice and look”, bringing it in line with the company’s upscale and aficionado products.
  • Drove The Franklin Mint from $160m in sales to over $700m in three years as Senior Copywriter then Executive Creative Director, and finally V.P. Global Product Design and Development. 
  • Introduced a broad new category to "shop at home", including upscale home appliances with such names as Wolfgang Puck. 
  • Founded one of the first web design agencies and was instrumental in designing content, and converting paper customers to e-sales at Frontgate, Barnes and Noble, Franklin Mint, Coldwater Creek and others. 
  • Created winning fundraising appeals through fresh strategies and list swapping for fatigued charities.